I don’t really know how it happened, but I kind of like football. I have even turned on a game or two while I was alone and watched it.
Now I can’t fathom the endless hours the average male spends watching the talking heads on SportsCenter rant on loudly about whatever it is they are ranting about today. (They are so loud and shrill that I can’t ever actually listen to the words they are saying.) And I just nod and respond positively as my husband outlines all of the amazing new recruits who just signed the Oregon this week.
Those of you who knew me growing up (or even in my 20s) would be shocked to see me now. I’m wearing a Packers shirt. And I have more Ducks shirts than any one person needs. (I even have a few Blazers shirts, which will serve me well as I spend Valentine’s Day at a Blazers game. By choice. I was the one who found out about the awesome deal for credit union members — we get to go into the stadium early and go down on the court during warm-ups. As someone who will likely never feel the need to spend the type of money required for courtside seats, I figured this my only shot to get down there.)
So, how did my husband convert me from someone who disdains sports to someone who enjoys a good game? Fan Day. I have always looked down on football players for their special treatment, exorbitant paychecks, and sometimes lack of marketable skills. (Seriously, does every failed football play sell insurance?) But when we went to Fan Day and met every single player on the team, I had faces to attach to the names. That human element was always missing, even with the jocks I went to school with. In high school, the cool kids were in their element, cheating off the smart kids, walking smoothly down the hall as the crowds parted for them, and never worrying about whether they would be invited to the hot party that weekend. (I never was, but I think it was because I never let anyone know that I would be interested in a high school drinking fest.)
But at Fan Day, these kids were individuals. Some of them reveled in the attention. Others enjoyed the interactions with the kids, but were nervous around the adults seeking autographs. And still others were shy around everyone. I still have fond memories of Dennis Dixon signing my football and chatting with me. And Jeremiah Johnson‘s outgoing attitude — seriously, he made conversation with every person who came up to him — and kick-ass earrings. Ra’Shon Harris‘s sunny smile and kind way with the kids who attended Fan Day. I was shocked when LaGarrette Blount clocked that player in the Boise State game because he seemed so quiet and well-mannered when I met him. I even think fondly of the running backs coach, Gary Campbell, because he was impressed that I got every single player and coach autograph on my poster one year. He even called Nick Aliotti, the defensive coordinator, over to see it.
This sounds like a lot of name dropping, and it is. But it proves the point that every moment of these fan events made a lasting impression on me.
Sports teams talk a lot about how they need to market more to women, and they have focused on making the clothes better. They have succeeded — the women’s offerings at the college and professional levels are great. But, we are more than just clothes. Get the players (the ones who can be trusted around women, that is) out in special fan events. Include activities that draw women. We need the face time, the human connection, to get really attached to a team. I follow the ex-Ducks through the NFL because I met them, even for a few brief seconds, during those autograph sessions. Next year, my son will meet them, too because he will be old enough to pose for pictures and play with the ball.